| Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us. | |
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| Q : Briefly tell us about your company, and its history. What kind of services do you offer? |
| A : Throughout my career, I've worked in both ad agencies and large corporate marketing departments, where I learned everything from sales and account management to all aspects of creative services. It was an invaluable and well-rounded experience and I like to offer that depth of service and expertise to smaller businesses that may not be able to afford agency-level fees. My design specialty is anything in print with a heavy focus on targeted concept development. | |
| Q : Your design inspires us, what inspires you? |
| A : Like most designers, I am obsessed with constantly observing and analyzing everything graphic. I especially love the art of the immediate message in billboards, shop signage and logos. I am inspired by art and creating art. I'm inspired by brilliant ad campaigns and the quest to incorporate my love of psychology - what makes us respond mentally and emotionally to design - into every project. | |
| Q : As a designer how do you go about determining your client's needs or narrowing down a design that will both best work for your client and make them happy? |
| A : A client's "needs" are usually pretty simply stated: generate more sales. The solutions I think work best for my client and what makes them happy are sometimes two different things. Ideally, I start with a competitive analysis - What is the competition doing and what can we do differently and better. What is unique about my client's product or service that we can emphasize? If there is even one outstanding quality, we can run with that. Sometimes what is personally appealing to a client is not what I would recommend for them professionally, so the process of narrowing down all the possibilities is a collaboration between me and the client; a blending of my advertising design knowledge with the client's deep understanding of his or her business and customer needs, to find the solution that works best. | |
| Q : You selected clear plastic + white ink, have you ever printed on this type of PET stock before, or any transparent or plastic stocks? Was the clear plastic a suggestion made by you or something your client was looking for? |
| A : This was my first time using the PET stock and it was an idea I came up with in the early branding stages of working with Hal Bennett Services. | |
| Q : Your design for the window maintenance industry is very clever and really stands out. You also used the white ink not only to back areas of color but to make a streaking like pattern as if the card itself was the window being washed. How did you come up with this concept / design? |
| A : A plastic business card is interesting in and of itself, but for a window washing business....well, it just seemed obvious and irresistible. This was one of those rare opportunities where the medium not only carries the message but can literally communicate it. I knew the soapy-window concept on clear plastic would be unique and attract attention, but the big bonus was that Hal was willing to invest in the promise of a positive first impression. Not every client would be willing to stretch their budget for a business card. But taking a customer just "slightly" by surprise in that instant you offer them your card can be all the advantage you need. | |
| Q : What kind of feedback have you been getting from the result of this card? |
| A : Well, I know that my client is very happy... Here is what Hal has to say: "I really enjoy handing my business cards out. I think their unique design makes it more likely that customers remember me and keep my card on hand to pass out to friends. Anything that leads to more referrals is great for my business, and these cards have the potential to do that." | |
| Q : Did you experience any difficulties when using MorningPrint.com, or find anything to be inconvenient or inefficient? |
| A : The only difficulty was from my end. Because this was my first time using the PET product, I was unfamiliar with the special printing process and exactly how my files needed to be prepared. I was nervous about not being able to physically be there to do a press check and make sure it was coming out as planned. So before I uploaded my files, I spoke with Laura at Morning Print. She was very helpful and took the time to explain the process and then personally reviewed my files to be sure they were set up right. | |
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